The idea is yours.
The work is ours.
You work directly with me, Eduardo. I can help sharpen the idea, define what matters, design the experience, build the product, get it into people’s hands, and learn from what happens next.
Independent by designIdeas → products → possibilities
Clueless Creations / A founder-led app studio
Small studio.
Whole
journey.
From the first “what if” to the thing someone uses every day. I shape, design, build, and launch consumer apps—with you, all the way through.
The idea is yours.
The work, as it unfolded.
Three products. Each began with an ordinary moment that was harder than it needed to be. Follow the decisions that made it simpler.
Clueless · AI wardrobe · iOS + Android
A full closet. A clearer morning.
Plenty to wear. Nothing to wear.
A closet can be full and still leave someone staring at it with no idea what to wear. The problem was not a shortage of clothes. It was that the pieces had no useful relationship to one another.
Connect what is already there.
I built Clueless to turn the wardrobe someone already owns into a working system: see the pieces, understand how they fit together, build outfits, and plan before the morning gets rushed.
Leave with an outfit, not a question.
The closet becomes a useful decision. Instead of beginning from a blank screen or buying something new, someone can begin with what is already theirs and leave with an outfit that feels right.
Ocho · Productivity · iOS
Big ambitions. Small, weekly moves.
“Someday” is not on the calendar.
Big goals are easy to name and strangely hard to touch. “Launch the thing” can sit on a list for months because it never becomes small enough to enter an actual Tuesday.
Give ambition a smaller container.
Ocho closes that distance with one weekly ritual. It turns a long-term goal into a Goal Stack, then asks for the three moves that matter now—not every possible task.
A next move you can actually make.
The next move fits inside this week. Ambition stops being a vague source of pressure and becomes something a person can finish, learn from, and build on.
Banded · Learning · Offline-first iOS
Less memorizing. More remembering.
Familiar is not the same as learned.
A word can look familiar on a study screen and still disappear in conversation. Recognition feels like progress, but it does not guarantee the word will arrive when it is needed.
Return before the word disappears.
Banded brings each IELTS word back at the interval that strengthens memory. The loop works offline, so the habit is not dependent on a perfect connection or a particular place.
Make the word yours.
The word arrives when it is needed. Study becomes less about finishing a list and more about building recall a learner can actually use.
As an English teacher, I had a clear vision for a pronunciation app, but no experience with software development or launching a commercial product. What I needed wasn’t just AI to generate code, I needed a process. This framework gave me exactly that. It walked me through planning, technical setup and launch, so I could spend my time on the learning experience, not on trying to learn full stack development from scratch. The result is Phoneme, live on web, iOS, and Android. I think it’s clear that with the right structure, domain experts can bring serious products to life.
From rough idea.
To real life.
Four stages. One person who stays close to the work—and to what you are trying to make possible.
Find the sharpest version of the problem. Before screens or scope, we get specific about the moment that needs to change and the person living through it.
Build the smallest product that can teach us something. The strategy becomes flows, interfaces, working software, and a first release honest enough to test.
Carry the unglamorous details through release. App stores, analytics, backend behavior, onboarding, and edge cases are part of the product—not someone else’s cleanup.
Let real behavior earn the next build. Feedback and data return to the same person who helped shape the idea, so the product can change without losing its reason for existing.
Three ways in
Local, hosted guidance, or hands-on.
Open source gives you the builder to operate yourself. Hosted access maintains the workflows and references your own agents read. Hands-on work adds a person beside you.
- Run it yourself
B2C App Builder is open source.
Clone it, run it on your own machine, and change how any station works. Free, under the MIT licence.
Open source on GitHub - Connect hosted guidance
Keep the playbook available to your agents.
The hosted knowledge service keeps every workflow and sourced reference available to Claude Code, Codex, Cursor, or plain HTTP. You bring the agent and the project. $19 a month or $190 a year.
Get hosted access - Work with me
Hands-on help, offered on its own.
Focused counsel, a product sprint, or a build and launch we run together, with someone beside you who has shipped this way before.
Start a project
Founder + product partner
Small on purpose. Close to the decisions that make or break the product.
I lead product and platform work at scale, and I build my own consumer apps end to end. That combination made me comfortable moving between the early, ambiguous questions and the details that determine whether something can actually launch.
Before software I worked in restaurant kitchens, and it shows in how I build: the menu changes, the stations don’t. I wrote those stations down as B2C App Builder so AI agents could work them, and I set them up with founders one on one.
Clueless Creations stays intentionally small because I do not want the thinking separated from the making. The person you talk to is the person in the product.
Bring the rough version.
You do not need a polished brief. Tell me where you are, what feels stuck, and what you hope the product changes.
30 minutes · directly with Eduardo Start a project