I like the part where an idea has to become real.

I lead product and platform work at scale, and I build my own consumer apps end to end. That combination has made me comfortable moving between the early, ambiguous questions and the details that determine whether something can actually launch.

I started Clueless Creations because founders often have to choose between strategy that never gets built and building that never asks the hard questions. I wanted a smaller, more direct way to do both.

I have shipped products across AI wardrobe planning, weekly goal setting, and offline learning. I also write about the systems and lessons behind the work at The Compounding Founder.

Before software I worked in restaurant kitchens, and it shows: the menu changes, the stations don’t. I wrote the stations every app business runs on into B2C App Builder so AI agents could work them, then watched my brother Alejandro, an English professor who had never written code, launch Phoneme with it.

If we work together, you work with me. I stay close to the product, the decisions, and the release.